DAGORETTI FILM CENTRE

Dagoretti Film Centre is an enterprise created within the context of the training and film production centre “Dagoretti Child Development Centre”, active since 2000 in Nairobi and managed by Amref Health Africa. In collaboration with Amref, Fondazione Aurora accompanies the audiovisual enterprise in the employment of young scriptwriters, technicians, actors and directors in the production of films, short films and music videos in the country’s fast-growing film industry. Through a participatory approach, the company contributes to bring out voices and stories from local contexts that are otherwise undervalued.

OBJECTIVES

→ To transform the centre into a social enterprise – part of the proceeds go to the Children’s Centre;
→ To increase the turnover of the enterprise to promote new job opportunities and improve local living conditions;
→ To contribute to the economic planning, marketing and client procurement, also at international level.

ACHIEVEMENTS

→ Strengthening of the internal structure:
>Disbursement of operational funds for the purchase of hardware equipment for the production of audiovisual material;
>Structuring of an organisational chart and multiannual business plan;
>Support from a marketing and sales consultant for client procurement.
→ Increase in production and turnover:
>Technical and economic assistance to develop and implement business plans, marketing and communication strategies;

>Operational funds for the production of the short film Mashaa;
>Production of two documentaries, a show reel and capacity statement;
>Participation in national competitions for service provision.
→ Promotion and visibility:
>Participation in international events and festivals including Book City Milano 2019, Giffoni Film Festival, Clemont- Ferrant, Human Right Valencia, Kalashaa Festival, Kenya Film Commission and UN Women;
>International promotion: double programming on Mashaa’s Iris channel;
>Activation and effective use of social media (IG, FB and Twitter).
→ International partnerships and B2B:
>Kenya Film Commission;
>Mediafriends Onlus;
>10 B2B held in Milan (2019).

Partner del progetto

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