DAGORETTI FASHION & DESIGN CENTRE

From threats come opportunities: this is what happened with the conversion of production at the Dagoretti Fashion & Design Centre during the Covid-19 pandemic in 2020, in collaboration with Amref Health Africa. The textile centre, which used to produce clothes in wax, has started to produce personal protective equipment for healthcare workers and the local population.

OBJETIVES

→ To transform the centre into a social enterprise;
→ To increase the company’s turnover in order to improve local living conditions, particularly of the young mothers employed;
→ To contribute to marketing and client procurement both locally and internationally.

ACHIEVEMENTS

Provision of equipment:
Purchase of equipment through disbursement of operational funds;
Purchase of raw materials to produce 20,000 reusable masks.

Structuring of the enterprise:
Technical assistance for the production of reusable masks with the mentorship of an African-Italian start-up, BBstyle;
participation in international tenders.

Marketing Promotion and Visibility:
Support of a marketing and sales consultant;
Production of a video to promote the D-Amurai mask;
Development and implementation of a marketing strategy.

Project partner